Friday, March 19, 2010

Website Design, Color Makes a Difference

Use the following principals to guide you as you compose your site's color scheme:

1. Color affects mood:- Ever notice how your mood changes when you put on vibrant, cheerful-colored clothing? The same rule applies to your website. Avoid dark, somber colors such as a black background.
2. Color elicits emotions:- Whether it be excitement, power or innocence; all colors activate our emotions. Define the emotions you want your visitor to experience and incorporate colors to match.
3. Color evokes action:- Is it the color or the content that first grabs attention? It's the color. If the color is pleasing, your visitor will be drawn into the content and find it more believable.
4. Color attracts attention:- and keeps it there. A white background is your safest bet in terms of being easy on the eye and conveying a sense of trust and authority. When choosing colors to compliment the white background, make sure they match the image you are looking to portray. Red and yellow suggest excitement, but should be used sparingly to avoid overwhelming the eye. Dark colors can evoke a heavy and somber mood when used alone, but adding brighter colors to the mix will give your site a feeling of sophistication and authority. Green and blue convey peace and trust.

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